Tailored training

online & offline combination

Whatever the level of training you require, our approach is simple. Tell us how you would like to develop your team, and we will investigate and create a programme that suits your current skill set. Once we have the programme available, we will either deliver it via the Academy or use our online portal.


unique blend of courses

Our unique three-dimensional approach gives you a clear understanding into our training, step by step. The methodology has been designed for your sales people to quickly recall the learning to ensure they are ready at every stage of the sales cycle.


Building a new sales culture

2020 UK Sales Academy is unique in that it passionately refuses to overcomplicate the process of selling through a sales methodology that is immediately understandable. At the same time it is sufficiently scalable to facilitate the development of your most junior right up to your most senior sales executives.

A demotivated sales team

Teams will of course have their good and bad days, weeks and months, but nipping a downturn in the bud is crucially important before you see a real dip in close rates and revenues. Often sales teams are demotivated because they are not able to make contact with the decision maker, or they are unable to negotiate or connect due to lack of understanding of the needs and landscape.

This is where we can help. Our sales training courses will re-energise your teams and give them fresh and unique ideas for pushing forward to meet their goals.

Insufficient pipeline

A dimishing pipeline can often leave staff and managers scratching their heads, thinking, ‘how on earth can we pull this back again this month?’ Insufficient pipeline is often due to poor prospecting, weak client relationships and specific client needs.

We’ll work with your teams over time to improve prospecting, build strong relationships with customers and gain a deeper understanding of their needs.

A forecast that everyone can rely on

There are only three reasons why a deal doesn’t materialise when expected – it’s lost to the competition, it’s lost to not doing anything, or it slips to another date somewhere in the future. All three are avoidable.

Understanding (1) where your prospect is up to in the process, (2) how likely and when they may buy along with an understanding of the competition, (3) the decision making process and the ordering process, can all be really straightforward.

We can support your teams by providing them with the right questions to ask and when to ask them.

A sales team with skills gaps

As business environments get tougher, are you doing everything you can to develop your people’s skills? Do your staff have strong enough consulting skills to be credible with client executives and to understand what real value means to them?

We’ll build your employees’ credibility by providing them with the right tools to use and the correct times to use them. Your customers and prospects will benefit from improved clarity, better alignment of their needs to your products and services and a deeper understanding of their challenges.

Our 5 STEP sales training methodology

We believe our approach to sales training is unique. That's because we have seen and been a part of many sales training courses ourselves and now use vastly improved techniques and a new and more personable interactive approach to sales training compared with our competitors. Our methodology is interwoven across our course portfolio and overcomes the old, ineffective and traditional approach with new and innovative sales training methods.








This six-day course has been designed for sales people that have had little or no sales skills training and will provide the foundation they need through a well thought-out and easy to understand sales process structure.

New business development

This three-day course provides a clear structure to follow when making new business calls and gives greater confidence during the initial stages of the call.


Anyone in sales understands that price is a crucial factor for most buyers, but those that are interested solely in price should be viewed with suspicion. In this two day course delegates will start to understand the main reasons why your clients might say ‘that sound expensive’ and how to handle each reason in a structured process.


Because sales professionals are expected to generate the best possible win rates for their effort, a large number of closing sales techniques have been developed over the years. In this one-day course we look at four proven closing techniques, and why they're so effective.

NEGOTIATion skills

In this one-day course delegates will plan and work on negotiations in real-life scenarios and play out the negotiation from both a seller’s and buyer’s perspective in extensive and unique role-play exercises.


Your teams’ role at a show or exhibition is not so different from their day job, in that they’ll still need to demonstrate their sales skills. However, the event stand environment is very different to telephone sales or sales visits, and in this three-hour session we’ll show them how. 



Award-winning senior sales manager and sales director with 28 years’ experience working in the education and technology sector.

A highly acclaimed coach and manager, David's employees continually rated him highly and their successes were always centre stage in David's progression plans. It is only natural therefore that with David's vast experience and training/coaching expertise he is now the owner of 2020 UK Sales Academy.

David's experience in selling spans three decades and equates to millions of pounds of deals, having started selling at the age of just 17.



Julie is an experienced copywriter and has worked in both marketing and sales environments. She supports 2020 UK Sales Academy with course content and materials, and putting herself in delegates' shoes - making sure they enjoy the training, the content and materials, and see a long-lasting impact even after the courses have taken place.  

Experienced in a wide range of sectors, Julie is able to identify needs and match them to benefits, regardless of their background, and produce high-quality bespoke materials.



Gary has enjoyed an extensive career in sales and marketing, covering roles from Sales Executive and Account Director, to Sales & Marketing Manager and Board Executive. He has worked with a range of organisations at board level, from major UK plc businesses to small independent companies for more than 30 years. 

With over 20 years of professional development experience across a number of public and private businesses, Gary has an extensive track record of planning, managing and delivering training and coaching programmes for sales teams of varying sizes.



Michelle is what showbiz types would call a ‘triple-threat,’ but instead of being a singer, dancer and actor she is a graphic designer, illustrator and copywriter. She lives and works in Leamington Spa, and is inspired by street art, logo design and mid-century posters. Michelle supports 2020 UK Sales Academy with any design work that needs looking after including all course materials and communications to clients.



Lucy has decades of experience working in marketing communications and has worked with the 2020 UK Sales Academy team for many years. Lucy supports the team with all types of marketing to help get our message out there and generate leads. A skilled writer, proofreader and copyeditor, Lucy is also a strategic marketer and suggests new and innovative ways to connect with clients.


Getting the best performance from your sales people is not a mystical art. Developing highly effective sales people relies on giving them guidance and measurable achievable goals to hit, and this includes their personal skills development.

"I set up 2020 UK Sales Academy after feeling deflated following numerous sales training courses all designed to elevate sales executives to the next level. We all know that classroom intervention on it’s own just doesn’t work. Embedding the learning and behavioural change required to continue to get the best results out of sales teams after training is 100% key.

Previous courses that I attended were over complicated and so I began to create and deliver my own training that simplified the whole sales process. It worked – my team started to outperform other teams as I was continually coaching the same methodology that I’m presenting to you on this website.

For the last ten years I have been a successful director, and coaching and training consultant, and am now head of sales performance at QA Ltd on a contract basis, as well as owning 2020 UK Sales Academy Ltd. We’re different to our competitors, we know selling from beginning to end, we know what makes your teams tick and we know how to get the very best from them, in the short, medium and long term.”

David Blake, Owner

Helping businesses like yours improve their sales force

“I’d like to say the material and content you built around the events was first-class, blending different styles of delivery throughout the sessions to appeal to all learning styles. The mix of demonstration, participation, role play and videos/other media was incredibly refreshing, ensuring key messages landed with all delegates in a format they could pick up and apply within role."

Sales Manager, Ryman

"Thank you for a great course. Not only is it is one of the best I have attended, it was also priced extremely competitively and was definitely the most useful."

Senior Account Manager, RM Education

"We approached 2020 UK Sales Academy when our sales team needed a real boost. We thoroughly enjoyed the training and we took away some great content which will help me at both supporting the team and at my own individual level."

Head of Sales, QA Ltd




01295 256628


07831 328182



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