Award-winning senior sales manager and sales director with 28 years’ experience working in the education and technology sector.

A highly acclaimed coach and manager, David's employees continually rated him highly and their successes were always centre stage in David's progression plans. It is only natural therefore that with David's vast experience and training/coaching expertise he is now the owner of 2020 UK Sales Academy.

David's experience in selling spans three decades and equates to millions of pounds of deals, having started selling at the age of just 17.



Julie is an experienced copywriter and has worked in both marketing and sales environments. She supports 2020 UK Sales Academy with course content and materials, and putting herself in delegates' shoes - making sure they enjoy the training, the content and materials, and see a long-lasting impact even after the courses have taken place.  

Experienced in a wide range of sectors, Julie is able to identify needs and match them to benefits, regardless of their background, and produce high-quality bespoke materials. 



Gary has enjoyed an extensive career in sales and marketing, covering roles from Sales Executive and Account Director, to Sales & Marketing Manager and Board Executive. He has worked with a range of organisations at board level, from major UK plc businesses to small independent companies for more than 30 years. 

With over 20 years of professional development experience across a number of public and private businesses, Gary has an extensive track record of planning, managing and delivering training and coaching programmes for sales teams of varying sizes.



Michelle is what showbiz types would call a ‘triple-threat,’ but instead of being a singer, dancer and actor she is a graphic designer, illustrator and copywriter. She lives and works in Leamington Spa, and is inspired by street art, logo design and mid-century posters. Michelle supports 2020 UK Sales Academy with any design work that needs looking after including all course materials and communications to clients.



Lucy has decades of experience working in marketing communications and has worked with the 2020 UK Sales Academy team for many years. Lucy supports the team with all types of marketing to help get our message out there and generate leads. A skilled writer, proofreader and copyeditor, Lucy is also a strategic marketer and suggests new and innovative ways to connect with clients.


Getting the best performance from your sales people is not a mystical art. Developing highly effective sales people relies on giving them guidance and measurable achievable goals to hit, and this includes their personal skills development.

"I set up 2020 UK Sales Academy after feeling deflated following numerous sales training courses all designed to elevate sales executives to the next level. We all know that classroom intervention on it’s own just doesn’t work. Embedding the learning and behavioural change required to continue to get the best results out of sales teams after training is 100% key.

Previous courses that I attended were over complicated and so I began to create and deliver my own training that simplified the whole sales process. It worked – my team started to outperform other teams as I was continually coaching the same methodology that I’m presenting to you on this website.

For the last ten years I have been a successful director, and coaching and training consultant, and am now head of sales performance at QA Ltd on a contract basis, as well as owning 2020 UK Sales Academy Ltd. We’re different to our competitors, we know selling from beginning to end, we know what makes your teams tick and we know how to get the very best from them, in the short, medium and long term.”

David Blake, Owner